Ugg Express has announced its partnership with Mission Australia for its third annual year, as they will be donating 10 per cent of their profits to help aid homelessness.
Australians will be encouraged to wear their Ugg boots on the first official day of winter, June 1.
Data released by the ABS showed highlights that 122,000 people are homeless in Australia. Homelessness across the nation has risen by 5.2% between 2016 and 2021.
In light of the current cost-of-living crisis and housing crisis in Australia, this only pushes more Australians into homelessness nationwide.
Marketing Manager at Ugg Express, Laura Li, said of the partnership: “We’re incredibly honoured to be working with Mission Australia for this year’s Wear Your Uggs Day.
“The partnership will allow us to not only assist in raising awareness of and supporting their incredible work, but it will also ensure we are providing people in need with something that many might take for granted – shoes to warm your feet during the winter,” she added.
On June 1, a one-on-one donations system was put into place, as for every pair of Ugg boots sold on that day, Ugg Express will donate a pair of Ugg boots to Mission Australia to be given to a person experiencing homelessness.
CEO at Mission Australia, Sharon Callister, said: “We are so thrilled that Ugg Express are putting their best Ugg boot forward to support Mission Australia and the vital work our frontline staff do daily to help the growing number of women, men and children who are homeless in Australia.
“With rising homelessness numbers, the increasing cost of living and a housing and homelessness crisis to grapple with, now more than ever, more support is needed,” Sharon considered.
“With Ugg Express also generously donating Ugg boots, this is one way we can add some comfort and warmth for people experiencing hidden homelessness, particularly during those colder winter months,” she added.
Mission Australia is a Christian charity that is motivated by a shared vision of an Australia where everyone has a safe home and can thrive.
To learn more about Wear Your Uggs Day and donate, visit:
Natasha Hortis is a writer and creative studying a Bachelor of Communications majoring in journalism at Deakin University. She has volunteered for multiple charities and is passionate about journalism as it is educating and informing, to empower those who may not have a voice. Natasha wants to be a journalist to make readers connect to the stories and investigate the real matters that have a big impact on the world.