WHAT does The Block winner Elyse Knowles, an international water and sanitation organisation, and hair care brand have in common? They’re all passionate about a world where everyone, everywhere has access to clean water, decent toilets and good hygiene.
Australian model, TV personality and author Elyse Knowles has become the national brand ambassador for environmentally conscious hair care brand AVEDA; a partnership built on the two’s shared values and mutual care for the environment.
For Knowles, the partnership “just felt right in the gut” for a number of reasons, one of those being that AVEDA is a long-time supporter of WaterAid, an organisation she also holds close to her heart.
“Aveda have given me the privilege of coming on board as their Ambassador and I could not be more pumped! This Ambassador role is something I will not take lightly as I am so passionate about the brand and our shared values in protecting our environment and giving back to society,” Elyse said.
WaterAid Australia Chief Executive Rosie Wheen has expressed pride in seeing two of the organisation’s biggest supporters joining forces, calling it “a testament to our shared belief in the strength of collaboration and in working together to make a bigger difference.”
“It’s so important to us that the organisations and people we partner with share our values. AVEDA and Elyse Knowles are two great examples of that and we thank them both for their ongoing commitment to WaterAid,” Rosie added.
Both Knowles and AVEDA are loyal supporters of WaterAid, which aims to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene.
Elyse Knowles has been an ambassador for WaterAid Australia’s events since 2016 and last year travelled to Timor-Leste to see firsthand how WaterAid makes a difference in the lives of people who don’t have access to clean water, decent toilets and good hygiene. She is the face of WaterAid’s Water Challenge fundraising event, which runs every March.
AVEDA has a long history supporting WaterAid and fundraises for the organisation through its annual AVEDA Earth Month every April. Since 1999, Aveda has raised more than $50 million to support organisations that directly affect environmental change, including more than $44 million to support projects that protect clean water at home and around the world since 2007.
Ryan Fritz started The Advocate in 2014 to provide not-for-profits and charities another media platform to tell their worthwhile hard news stories and opinion pieces effortlessly. In 2020, Ryan formed a team of volunteer journalists to help spread even more high-quality stories from the third sector. He also has over 10 years experience as a media and communications professional for not-for-profits and charities and currently works at Redkite, a childhood cancer charity.