Hero Packaging will debut new mailers across Australia to help raise funds and awareness of Children’s Ground, a not-for-profit organisation whose mission is for all First Nations children and families to live with dignity, justice, and be free from economic poverty.
The mailers are created by Yarli Creative, which is owned by Madison Conners, a proud Yorta Yorta (Wolithica clan), Dja Dja Wurrung (Moomnom Gunditj Bee clan), and Gamilaroi woman.
Twenty per cent of proceeds will go towards Children’s Ground who in 2020, engaged with 381 First Nations children (0-8 years old) across the country in health initiatives, and in education.
Madison’s artistic vision is in fundamental alignment with Hero Packaging’s goal of caring for the land by reducing plastic pollution.
“My identity is what drives me,” Madison said.
“It’s something that is within me and comes from the heart.
“I come from a strong line of women and am following in their footsteps; I aim to embody their full form on this earth and strive to make my mob proud of the work that I create and achieve.”
Madison said that to Aboriginal people across Australia, wala (Yorta Yorta word for water) is life, which is why it is the inspiration for the artwork.
For Aboriginal people who base their way of life around the sustainable use of resources, wala is part of the balance that interconnects with the land, air, plants and animals.
“In such a dry country, fresh wala is vital,” Madison said.
“This piece represents the important history our waterways share with us.
“It reflects our intergenerational knowledge and families cultural exchange.
“To keep our country healthy and safe, Aboriginal peoples ensure that all elements are protected,” she added.
Anaita Sarkar, founder of Hero Packaging said the collaboration between Children’s Ground, Yarli Creative and Hero Packaging is a meeting of minds that will help bring about transformational change.
“By partnering with organisations that share our vision, we can advocate for transformational change to help protect valuable resources in our local communities and on a greater scale,” Anaita added.
“We aim to help bring awareness to the Children’s Ground’s important work as well as provide solutions that help protect the environment through creative partnerships.
“Madison’s passion and knowledge have been truly inspiring and we are pleased that her incredible artwork will be seen by so many people across the globe,” Anaita added.
Click here for more information: heropackaging.com.au
Ryan Fritz started The Advocate in 2014 to provide not-for-profits and charities another media platform to tell their worthwhile hard news stories and opinion pieces effortlessly. In 2020, Ryan formed a team of volunteer journalists to help spread even more high-quality stories from the third sector. He also has over 10 years experience as a media and communications professional for not-for-profits and charities and currently works at Redkite, a childhood cancer charity.