Curing Homesickness rebrands as Hospitals United for Sick Kids: Transforming children’s healthcare across Australia

Not-for-profit organisation Curing Homesickness has today unveiled its new name and brand; Hospitals United for Sick Kids.

This transformation marks a significant shift in both identity and partnership models, signifying a crucial step toward the future of funding children’s healthcare in Australia.

Hospitals United for Sick Kids represents an innovative paradigm shift in the collaboration between corporations and purpose-driven organisations to raise funds for children’s healthcare.

This unique approach redefines corporate and nonprofit partnerships. The organisation’s core strength lies in its ‘National Reach with Local Impact,’ offering corporations with a national presence a partnership that merges profit and purpose.

It stands out with its ability to channel funds raised nationally to address specific needs in each state or territory.

Hospitals United for Sick Kids proudly shares strategic partnerships, including the longstanding collaboration with Coles, alongside newly engaged partners Lowes and Swisse (H&H).

These partnerships underscore the organisation’s commitment to harnessing collective strength for the betterment of sick children.

At the heart of its mission is the belief that every child deserves a happy, healthy life. Hospitals United for Sick Kids is dedicated to serving all children, ensuring they can return to the things they miss most – the comfort of home, family, friends, pets, and school.

Hospitals United for Sick Kids supports remarkable projects like the VirtualKids program and the award-winning ‘Hospital in the Home’ initiative. These initiatives make a significant impact on the lives of sick children by enabling them to receive the clinical care they need in the comfort of their own home.

Its core mission is to enhance health outcomes for children and reduce disruptions caused by childhood
hospitalisation.

They provide direct funding for treatments, research, and equipment to ensure that sick children can spend more time at home and less in the hospital.

Nicky Bowie, GM, of Hospitals United for Sick Kids, explained: “Through the evolution of our corporate partnership framework, we fund a model of support focusing on where and how sick kids can receive the best care with the least disruption to their home life.

“Curing Homesickness has been an extraordinarily successful mission so far. We’ve secured an incredible collaborative partnership with Coles, achieved continued sales growth, funded critical research, and supported over 430,000 families across Australia,” she added.

“There’s still more work to do – and the new brand campaign will unlock opportunities for what’s to come for Hospitals United for Sick Kids.”

Hospitals United for Sick Kids heralds a new era in children’s healthcare, marked by innovation, collaboration, and a steadfast commitment to improving the lives of Australia’s children.

Hospitals United for Sick Kids is Australia’s only charity that stands for all kids, all diseases, and all injuries.

To learn more, and support Hospitals United for Sick Kids, please visit www.hospitalsunitedforsickkids.org

The Advocate

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