Jeans for Genes: Denim Dinner is good for business

The founder of Ultimate Edge Communications Aleisha McCall and her colleagues at last year's Denim Dinner (Image Credit: Jeans for Genes).

SOME business leaders inspire their staff with words but one CEO decided to take her entire team to last year’s Denim Dinner in an effort to make a real impact.

The founder of Ultimate Edge Communications, Aleisha McCall, who is on listed on the B&T’s Most Powerful Women in Media list, wanted her team to hear directly from scientists and families on about what is being done at the Children’s Medical Research Institute.

“As a business person I made the decision to take my whole team to the event. For us it was about knowing that being part of this cause was about being part of something bigger than just us. It makes us stop and realise why we do, what we do,” Aleisha said.

“What I find with the Denim Dinner (is that) it is very real. Genetic diseases impact 1 in every 20 children so there is someone in your child’s class who is suffering,” she continued.

“When I talk to other business people about this event I say to them, ‘It is highly likely that someone in your organisation has a child who is suffering so this is a way to help them.’. It can have an impact on your whole team,” Aleisha said.

“If other business people are looking to do something philanthropic, this is the perfect event because it will be helping someone you know and you could make a different in their lives,” Aleisha added.

This year’s Denim Dinner will put a spotlight on the gene therapy unit at CMRI.

Guests can hear about the world-first trials being done by Professor Ian Alexander and from mother Julie Gravina about how it could save the lives of children like her young daughter Charlize.

This year’s event is at Sydney’s The Star on June 22.

Book a table, buy a ticket or simply donate an item to be auctioned off to help the incredible work being done in the labs at CMRI. It could change the lives of your team forever.

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Story Source: Children’s Medical Research Institute – Jeans for Genes