IT’S impossible not to be inspired by the passion and creativity of Coles team members and customers who get behind children and young people with cancer and their families in a myriad of ways.
From selling Coles specially-marked bread, and hot cross buns at Easter, to competing in fun runs in Townsville or Melbourne and even shaving their heads, Coles team members are Redkite champions.
During the past five years Redkite have worked tirelessly together to do everything we can to help families facing cancer, which is why we’re so proud to have reached a very significant milestone.
Through their acts of kindness Coles team members and customers have raised an incredible $30 million for Redkite!
Redkite CEO Monique Keighery said: “For over five years, the Coles Redkite partnership has sparked millions of small acts of generosity across Australia and raised an astounding $30 million. The individual Coles stores and their passionate team members are a vital part of the Redkite community as they continually inspire their customers to support families whose lives have been shattered by their child’s cancer diagnosis.”
The money raised by Coles through fundraising by individual stores and customer generosity, and a percentage of product sales has enabled Redkite to support young people and families more than 145,000 times over the past five years. To learn more about the impact Coles has made for children and young people with cancer, click here.
To celebrate this achievement we’ve launched a new eBook, 30 Faces of Redkite, that captures the powerful stories of children and young people diagnosed with cancer and their families – and the everyday Australians who support them.
For an uplifting read that celebrates the triumph of the human spirit, read the ’30 Faces of Redkite’ eBook click on the button below.
Story Source: Redkite